What factors influence the cost of TV advertising?

There is no absolute minimum — it depends on which channels you target. Local and regional TV stations have much lower rates than national channels, making TV accessible for local businesses on moderate budgets. On top national channels (ProTV, Antena 1), effective campaigns require a higher monthly investment, but reach millions of viewers. AllMedia adapts the strategy and channel selection to your available budget — contact us for a free personalised estimate.

TV advertising costs are generally higher than radio, both for spot production and airtime. However, TV reaches a larger simultaneous audience and adds a visual dimension that radio cannot offer. For businesses with limited budgets, radio is often the better starting point; TV is added when the brand needs broader reach or visual impact. Many clients run parallel radio + TV campaigns at AllMedia, benefiting from coordinated media planning and a single point of contact.

Yes, in most cases. Advertising agencies purchase airtime in volume across multiple channels and time periods, and receive discounts not available to individual advertisers. AllMedia has long-standing relationships with all major Romanian TV channels and negotiates rates on a campaign-by-campaign basis. The agency fee is offset by the savings on airtime — and you also avoid the time cost of managing contracts, broadcast confirmations and monitoring reports yourself.