Guides, strategies and insights on radio and TV advertising, audio-video ads and marketing campaigns — straight from the AllMedia.ro team. We Are All In One!
September 30, 2026
Buying TV space through an agency may seem complex, but it can be simple. See the 10 steps, from objectives and budget to negotiation, reporting and post-campaign evaluation.
February 3, 2026
We live in a world where audience attention is shorter than ever. The online space is crowded, ads appear and vanish in seconds, and users can scroll right past them without even noticing. That's why OOH (Out-of-Home) advertising and integrated digital campaigns are making a strong comeback.
March 24, 2025
Promoting a brand or product on the radio can be a highly effective way to reach a broad audience. In a digital age where most attention is drawn online, radio remains a traditional communication channel that still makes a significant impact on listeners.
January 7, 2025
If you want to promote your brand with an ad broadcast on the radio, it's essential to understand how the collaboration process with an advertising agency works. Producing an effective radio ad isn't just about recording an audio message — it also takes carefully planned strategy.
August 1, 2024
An ad spot is a short, engaging form of promotion used to deliver a specific message to a target audience. It typically runs 15, 30 or 60 seconds and airs on television, radio or online platforms.
April 14, 2024
In a world where information surrounds us at all times, producing and airing radio ads remains one of the most effective ways to reach an audience. Even though technology has changed and media channels have multiplied, radio stays remarkably relevant.
January 17, 2024
Choosing the right voice for a brand or campaign is a crucial decision that strongly shapes how your audience perceives the message. To make a choice that reflects your authenticity and values, here are a few steps and criteria to guide you.
September 20, 2022
Ever wondered when you might need a child, boy or girl voice-over? A professional voice-over is essential to any radio promotion campaign. What's more, market research shows that 48% of customers prefer to handle things over a phone conversation.
April 18, 2022
When you choose a full-service advertising agency, you get end-to-end promotion. That means your radio/TV campaign is backed by outdoor exposure through formats such as building mesh ads, street advertising, bus wraps and billboards in Ploiești and Bucharest.
November 5, 2021
A question business owners ask again and again is whether or not they should work with an advertising agency. The main advantage of such a partnership is that a media agency manages your account from the ground up.
July 19, 2021
Want your brand on TV? Wondering how to promote your product on television? A commercial — a video spot — can help in countless ways when it comes to TV broadcasting. Whether you need an advertising agency in Ploiești or Bucharest, our team is here to help.
April 21, 2021
We're often asked: "I want an ad for radio and TV, for online and social media — what do I do?" If you don't know where to start when it comes to getting a professional commercial or voice-over, this article is for you.
December 3, 2020
Did you know the most common question we get at our agency is how much TV advertising costs? Because we want to help you make the best decision, we put together this article walking through the steps we follow to set a price for a campaign.
August 5, 2020
An advertising campaign is the best way to attract new customers. A promotional campaign like this builds your brand's visibility in the market, making it an excellent tool for boosting the sales of products or services.
April 6, 2020
You may have found that a TV advertising quote comes with a fairly steep price tag for the video spot. But before you rule out a TV campaign, you should know there are plenty of reasons to take TV advertising seriously.
January 20, 2020
A marketing campaign is made up of several components and is most often seen as a mixed-media promotional effort. This marketing mix covers the different ways a media campaign can communicate with potential customers.
October 27, 2019
Have you ever wondered why you should run a radio ad? A radio spot can deliver plenty of benefits you most likely can't get from other types of advertising. Radio advertising is an efficient, effective way to promote your brand.