Radio Advertising

Cost depends on the station, time slot, spot duration and number of airings. On local or regional stations, a basic campaign can start from a few hundred lei per week. On top national stations (Pro FM, Antena 1, Magic FM) costs are higher but coverage is nationwide. AllMedia offers full packages covering both production and airtime — contact us for a personalised quote based on your budget.

Audio advertising effectiveness studies show that a listener needs at least 3–5 exposures to a message before retaining it. An effective radio campaign plans 5–10 airings per day on a station, for at least 2 weeks. Optimal frequency varies by objective: brand awareness requires more repetition, while promoting a fixed-date event calls for a more time-concentrated schedule.

Yes. We work with national stations (Pro FM, Radio ZU, Kiss FM, Antena 1, Magic FM), regional and local stations across Romania. We propose a selection based on station audience and your target audience, but the final decision is yours. If you want to reach a specific segment (18–35 year-olds, listeners from a specific region, pop music fans), we adapt the station selection and time slot for maximum efficiency.

AllMedia is a full-service agency — we handle everything: script writing (copywriting), voice selection from our bank of professional voices, studio recording, audio mixing and delivery to stations in the correct technical format. If you already have a script or a finished spot, we can use it directly (after technical verification). You don't have to use our production team to manage your airtime.