TV Advertising

Looking for pricing on a TV campaign? Get in touch — we'd love to help. We're a full-service creative and broadcast agency based in Ploiești, which means we can handle everything your TV advertising needs, and more. We tailor every quote to your goals, so an accurate estimate for TV broadcast comes after an initial conversation that lets our team design the most effective TV campaign for your brand.

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Professional film set with video equipment for TV commercial production

Why TV advertising?

Full-service creative and broadcast, delivered by a team with a proven track record in television advertising.

Full Service

We handle everything your TV campaign needs — from concept and production all the way to broadcast.

National Broadcast

We hold contracts with national, regional and local TV stations across the country.

Visual Impact

Sight and sound together deliver your brand message with maximum prestige on the small screen.

Tailored Project

We start with an initial conversation so our team can build the most effective TV campaign for you.

How we work

01

Discovery

An initial conversation to understand your brand goals and target audience.

02

Strategy

We select the optimal mix of TV stations and broadcast time slots.

03

Production

We produce the TV commercial, with copywriting and professional voice-overs included.

04

Broadcast

We roll out the campaign on the chosen TV stations and monitor the broadcast.

Explore other services

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Video Spots

2D, 3D and 4K animation, animated logos and presentation films for TV and online.

Radio Advertising

High-impact radio spots with a wide reach, on stations across the country.

Audio Spots

Pick a voice from our voice bank, and we'll bring your script to life.
Campaign formats

Types of TV Advertising Campaigns

Not all TV campaigns are the same. Choosing the campaign type depends on your budget, desired coverage area and marketing objectives.

National campaign

Simultaneous broadcast on top channels (ProTV, Antena 1, Kanal D, Prima TV) for maximum reach across Romania. Higher budget, mass impact.

Regional campaign

Broadcast on regional TV stations or regional blocks of national channels. Suited for businesses with a clearly defined geographic market (a county or region).

Seasonal / thematic campaign

Campaigns concentrated around an event: Christmas, Black Friday, Easter, product launch. Airtime slots are chosen strategically around thematic content.

Audience-targeted campaign

The spot appears during programmes watched by your specific audience: football match, cartoons, cooking show or financial news. Maximises relevance on an efficient budget.

FAQ

Questions about TV advertising

What is the difference between TV advertising and online advertising?
TV advertising reaches a broad audience passively — the spot appears without the viewer actively searching. Online allows precise targeting and exact click measurement, but audiences can ignore the ad or use an ad blocker. TV builds brand awareness faster and is perceived as more credible by consumers. The most effective strategies combine both channels: TV for reach and credibility, digital for retargeting and conversion.
Is TV advertising suitable for small businesses too?
Yes, especially through local or regional TV stations. A local shop, medical practice or service company can use local TV advertising on accessible budgets. Local TV stations have much lower rates than national channels, and the audience is more relevant for a business with a local market. AllMedia works with businesses of all sizes and adapts the strategy to the available budget.
How do I prepare for a TV campaign with AllMedia?
No special preparation needed. At first contact, tell us your campaign objective (brand awareness, product promotion, event), target geographic area, approximate budget and when you want to start airing. We handle the rest: media strategy, video spot production (if you don't already have one) and negotiating airtime rates. A precise estimate is made after an initial 20–30 minute discussion.
Does TV advertising have measurable results? How do I know if it worked?
Yes. Classic metrics for TV campaigns are: GRP (Gross Rating Points) — the sum of audiences from each airing, reach (how many unique people saw the spot) and average frequency. TV stations provide this data through monitoring reports. AllMedia sends you a detailed report of every airing of your spot. Indirectly, you can track increases in web traffic, phone calls or sales during campaign periods compared to periods without a TV campaign.

Want your brand on TV?

Let's talk about your TV campaign. We'll put together a tailored estimate after an initial conversation.

Contact us