The Advantages of Working With a Full-Service Advertising Agency

AllMedia Team
November 5, 2021
4 min read
The team at a full-service advertising agency collaborating on a brand strategy

A question business owners ask again and again is whether or not they should work with an advertising agency. The main benefit of such a partnership is that a media agency takes care of your account from the ground up. Most people assume that the rates for radio or TV airtime bought through an agency are higher. That simply isn't true. In most cases, combining several types of promotion delivers the best results, and because you use more services from a single agency, your costs can actually end up lower, NOT higher.

This means you'll receive valuable recommendations that span TV, radio and outdoor advertising. A TV campaign can deliver outstanding results when it's paired with outdoor exposure: bus advertising, unipoles, backlit panels and LED screens, as well as street-level advertising, billboards and building-wall ads. Even if a particular price might seem hard to justify at first, over the long term it brings plenty of benefits. Read on to learn more about the advantages of working with an advertising agency and using multiple promotional channels.

Experience

One of the main advantages of working with a full-service advertising agency is the team's experience. A business owner can rarely grasp every complex aspect of online promotion or traditional advertising, such as TV and radio spots. That's exactly why partnering with a media agency is more than recommended.

Budget

Market research shows that working with an advertising agency in Ploiești or Bucharest can significantly reduce your promotional costs. This happens because the best marketing strategies are chosen objectively, based on a brand's actual needs. An experienced team can put together a fair radio quote or TV spot price, with no hidden costs. That way, within a budget set during an initial consultation, a media agency can include many promotional elements, from presentation videos and advertising spots to radio spots and outdoor exposure. More often than not, a full-service advertising agency will also draw on traditional formats such as street-level advertising and building-wall ads (mesh).

Access

Another advantage of working with a full-service advertising agency is fast access to the best media channels. An agency can map out the right steps to take and select the best TV or radio channels to promote a business, and you also get monitoring for free. An advertising clip, a radio spot or a street ad all need the right exposure. For example, airing a video ad on TV has to be planned around the target audience, the time slot, the viewership and the campaign goal. A full-service agency can pick the best TV channel, along with all the other essentials of media buying.

Our agency is full-service, which means we have the experience and expertise to build the best possible promotional plan. Whether you need a child voice-over, a female voice-over, bus advertising, an audio spot, an advertising spot, a video spot for social media, outdoor exposure or a radio quote, we can help!

Related articles

An outdoor campaign running alongside a radio or TV campaign
Strategy April 18, 2022

Why run an outdoor campaign alongside a radio/TV campaign?

When you choose a full-service advertising agency, you get complete promotion backed by outdoor exposure.
The impact of an advertising spot and the advertising agency
Strategy August 1, 2024

The Impact of an Advertising Spot and the Advertising Agency

An advertising spot is a concise, captivating form of promotion used to deliver a specific message to a target audience.
The impact of a mixed marketing campaign on radio or TV
Strategy January 20, 2020

The Impact of a Mixed Marketing Campaign on Radio or TV

A mixed promotional campaign delivers far more exposure as well as credibility, an essential ingredient for any brand.
Full-service

What You Get When You Work with a Full-Service Agency

A full-service agency means a single point of contact for all your advertising needs. Here's what we cover from A to Z.

Strategy and media planning

We analyse your target audience, campaign objectives and available budget to choose the optimal channel mix: radio, TV, digital or outdoor. Correct planning avoids wasting budget on unsuitable channels.

Audio and video production

We write the script, select the voice, record in our own studio and deliver the spot in the correct technical format for each channel. Audio spot production and video commercial at AllMedia.

Negotiation and media buying

We benefit from preferential rates negotiated with national and regional radio and TV stations, not available to individual clients. We buy airtime in bulk and pass the price advantage on to our clients.

Monitoring and reporting

At the end of each campaign you receive a complete report with all spot airings, broadcast times and estimated audience reached. Monitoring is included in the service at no additional cost.

FAQ

Questions about working with an agency

Is it more expensive to work through an agency than contacting a radio or TV station directly?
Generally no — and it's often cheaper. Agencies buy airtime in bulk and negotiate discounts that individual clients cannot obtain. Campaign management, reports and production coordination are all included in the service at no extra charge. The agency fee is covered by the savings from negotiated media rates.
Can I work with AllMedia for a single service rather than a full package?
Yes. You can request just audio or video spot production, just media buying (airing a spot you already have), or just strategic advice. You're not required to use all services. Many clients start with a single service and expand the collaboration as they see results.
How many brands do you manage simultaneously, and will my campaign get attention?
AllMedia works with a selected client portfolio to ensure each campaign gets the attention it needs. Each account has a dedicated account manager — not an anonymous ticketing system. Urgent campaigns or campaigns with fixed deadlines (launches, seasonal promotions) are explicitly prioritised in our planning.

Want a tailored strategy?

Our team of experts is ready to audit your brand's current presence and propose a coherent direction, grounded in data and 20 years of advertising experience.

Contact us